E-Commerce: A Primer

What Is E-Commerce?

Electronic commerce, or more known as e-commerce, is the process of buying and selling goods and services, or the transfer of funds and data, over the internet. The most prominent examples of e-commerce are Amazon, eBay, and Etsy.

Types of E-Commerce

1. Business to Consumer

Also known as B2C, this is where a business sells a product or service to a consumer. This is the most common type — the one people most commonly experience.

2. Business to Business

The business to business (B2B) e-commerce is when a business sells a product or service to another business. For example, if you make and sell scented candles, you need to buy raw materials like wax, essential oils, and wicks from a manufacturer or wholesale seller.

3. Consumer to Consumer

C2C happens when a consumer sells a product they previously bought to another customer. A good example of this is people selling their clothes, books, furniture, and other things they don’t need on eBay or Facebook Marketplace.

4. Direct to Consumer

When a D2C sale happens, it’s through the brand’s website — no need for intermediary businesses. D2C businesses build relationships with their consumers through social media and ship directly to their customers.

5. Consumer to Business

Consumers sell their services or products to businesses. In other words, they are freelancers that cater to businesses, usually on a per project basis. This includes freelance writers, photographers, web developers and designers, and even influencers!

Benefits of Shifting to E-Commerce


Before the internet boom, businesses needed a physical store to sell their products. Now, thanks to e-commerce, a brick and mortar location isn’t necessary for you to start your dream business. You don’t need to spend money on a lease, salary for staff, or pay bills to run the place. Through e-commerce, you can allot more money on your offerings and marketing.

Reach More Customers

Through e-commerce, you can reach customers outside your area — maybe even customers from across the world! Having an online storefront and good online marketing can take your business to new heights. Your business isn’t physically restrained anymore. Aside from that, who even wants to go out to buy stuff anymore? If someone can buy what they need with a few taps, there’s no need to step out of the house anymore. COVID-19 accelerated the shift to e-commerce by 5 years, according to IBM’s US Retail Index.

Track Sales

E-commerce platforms provide analytics tools to business owners. These tools can help you increase your sales through more targeted marketing and improved user experience in your online store. These are valuable insights that were once only available through market research.

Considerations When Shifting to ECommerce


There are numerous e-commerce platforms available. The most popular ones are Amazon, Etsy, Shopify, and the like. You can also have a web development team make you a custom website and storefront if you want something unique for your business. There are pros and cons to every platform, so consider your business’ needs before deciding which platform is best for you.


While it’s less costly than having a physical store, you will still shell out a considerable amount of money for an online store. You need to pay for the website domain, website development, and for your online store’s yearly maintenance.


The Internet can be a dangerous place if you’re not careful. While there’s no threat of shoplifting like in a physical store, there are still ways for someone to make you and your customers feel unsafe. Because of that, you need to invest in solid online security measures to make your store safe from hacking and phishing.

E-Commerce Laws and Regulations

Data Privacy

Businesses can use their customers’ data for research and marketing purposes. There are also limits to where, how, and when they can use it. Laws give customers control over their data — name, address, phone numbers, internet activity, and the like. Pieces of legislation to take note of are the California Consumer Privacy Act and General Data Protection Regulation (for EU-member countries).

PCI Compliance

Payment Card Industry (PCI) Data Security Standard (DSS) is a security standard that keeps people’s payment information secure. Being PCI compliant ensures that customers’ payment information is secure in your store and won’t be hacked or compromised.

Age Restrictions

All websites on the internet comply with the Children’s Online Privacy Protection Act (COPPA). Meaning, you can’t collect personal information from a child under the age of 13. This ensures that children don’t come across content not suitable for them, protecting them from the unsavory parts of the Internet.

Fluid22 — Your Partner in E-Commerce


We offer custom web design and web development services that adapt to the shift in trends. All of our designs suit the clients’ needs for the long term.

Integrated Systems

We use content management systems such as Woocommerce and Shopify to give you the best options for your needs. Our web development team is well-versed in popular e-commerce platforms and all the integrations necessary to give you and your customers the best experience.

Easy to Use

We make everything easy for both you and the customer. You can easily track sales through our analysis tools while managing orders, shipping, and inventory. For users, our web design team ensures easy navigation and effortless sale processes. It’s important for a website to be user-friendly because customers tend to shop around a brand’s website before buying to see if a product is worth their money.


Our website design team will help your business achieve consistent brand identity across your entire online store. Our years of experience in digital marketing, web development, and web design will give your brand the effective marketing and captivating design it needs to be successful.

Complaint With E-Commerce Laws and Regulations

When designing e-commerce platforms, laws and regulations are always on our minds. Our websites are PCI and COPPA-compliant, have secure web hosting, and are mindful of data privacy around the world. We not only provide beautiful and functional websites, but also secure ones to keep you and your customers safe.

Let’s start a winning project together

A simple conversation is all it takes. Our team looks forward to discussing your project with you and will get back with you right away.