For 25+ years we’ve done it for local businesses and national brands alike, from small-business sites to enterprise platforms.
We learn your goals, your audience, and your budget, then map the right approach for your site. You leave that first call knowing what you need and what it will take to get there.
We study your audience and your competitors so the site is built around what your customers actually respond to. That groundwork is what makes the user experience work.
We work with you to get your message right, then build it into the wireframes that guide design and development. The words and the layout are planned together, not added after.
We design and build to current UI/UX standards, balancing how it looks with how it performs, and we keep you involved so the result fits your brand.
Then we help you choose the right hosting. Ongoing hosting and maintenance are available if you want them, with no obligation.
We build strong client relationships based on trust and honesty. You can always count on us to have your back.
We’re transparent and straightforward from the first conversation. You get honest answers, real work instead of buzzwords, and a team that does what it says it will.
Every project is designed and built in-house, by our team in Orem, Utah. When you hire Fluid22, the people doing the work are the people you hired.
The person who scopes your project stays with you through launch, so your main point of contact never changes. No getting passed between departments, no repeating yourself. One director who knows your project end to end.
A redesign brings it up to date and back in line with how good your work actually is.
A rebrand and redesign give you a clear identity, so prospects remember you instead of the next tab.
As your business changes, your site should keep up. If it no longer matches your goals or what your customers need, a redesign built to adapt keeps it useful as you grow.
If it isn’t mobile-friendly and responsive, you lose them before they read a word. A redesign makes sure it works as well on phones and tablets as it does on desktop.
A rebrand and redesign bring everything into one consistent identity, so your message lands the same way everywhere.
Learn the biggest homepage mistakes Utah entrepreneurs make and how to fix them for better user experience, stronger branding, and higher conversions. What Utah entrepreneurs get wrong about their homepage design What Utah entrepreneurs get wrong about their homepage often comes down to one critical issue: they treat it like a digital brochure instead of…
Discover the top website design trends Utah businesses should use in 2026. Learn how to improve UX, boost conversions, and stay competitive online. Why website design trends Utah companies adopt matter more than ever Website design trends Utah businesses should use in 2026 aren’t just about aesthetics—they’re about performance, conversions, and staying competitive in a…
Discover how optimizing your website footer can boost engagement, support SEO, and turn overlooked space into a powerful conversion tool. How website footer design drives real business results Most businesses treat the footer as an afterthought—a place for copyright text, a few links, and maybe a logo. But in reality, your footer is one of…
Learn why mobile-first website design is critical for Utah small businesses. Improve user experience, rankings, and conversions with a smarter approach. Why mobile-first website design matters for Utah small businesses today Mobile-first website design for Utah small businesses is no longer optional—it’s the standard. With the majority of users browsing on smartphones, your website must…
Understand the website redesign process, key phases, and common challenges. Learn how to prepare and maximize results from your investment. What to expect when redesigning your website for better results Redesigning your website is one of the most impactful investments you can make in your business—but it’s also one of the most misunderstood. Many business…
Discover how combining SEO and web design creates better user experiences, higher rankings, and more conversions for your business. How SEO and web design work together to drive results Most business owners think of SEO and web design as two separate disciplines. One is about ranking on search engines, the other is about aesthetics and…
Learn how psychology influences CTA performance and conversions. Discover practical strategies we use to turn clicks into measurable business growth. Why call-to-action buttons psychology matters for conversions When we talk about conversion optimization, most business owners jump straight to design, color, or placement. But the real driver behind high-performing CTAs is deeper—call-to-action buttons psychology. Understanding…
Images can make or break your website performance. Learn how optimizing visuals improves speed, SEO, and first impressions that drive conversions. Why image optimization matters for speed, SEO, and conversions Image optimization 101 starts with understanding one simple truth: your visuals directly impact how your website performs. From loading speed to search rankings to user…
High-converting landing pages aren’t random—they follow a proven structure. Learn the key elements that turn traffic into leads and sales. Understanding landing page anatomy for higher conversions Landing page anatomy is the foundation behind every high-performing campaign. When done right, it guides users seamlessly from interest to action. When done poorly, it creates confusion, friction,…
White space isn’t empty—it’s strategic. Learn how using less clutter can increase engagement, improve usability, and drive better results for your website. Why white space in web design matters more than you think White space in web design is often misunderstood as “empty space,” but in reality, it’s one of the most powerful tools we…
working with businesses nationwide, from small-business sites to enterprise platforms. Beyond building your website, we support digital marketing, ongoing SEO, hosting and support.
. It’s like your online storefront and often the first thing folks see when they check you out. Good design can totally make or break the user experience, build up your street cred, and even boost your sales. When your website looks pro, it helps show off your brand in the best way and can even help you climb the ranks on search engines, making it easier for new customers to find you and keeping the old ones coming back for more. A pro website design gives off this vibe of trust and expertise, making people more likely to dive into what you’ve got to offer. Plus, it makes sure your site is a breeze to use, so folks can easily find what they’re after. In today’s digital age, where everything’s online, having a top-notch website isn’t just a good idea—it’s a must if you want your business to thrive and grow.
. Factors influencing the timeline include the project’s complexity, the quality of the content provided, the level of customization required, the proficiency of the developers, and the feedback and revision cycle with the client. It’s also important to consider the time for planning, design, development, testing, and deployment. A clear understanding of the requirements, a detailed plan, and regular communication between the developer and the client can help streamline the process and set realistic expectations for the project timeline.
, ensuring it has an intuitive interface that allows you and your team to navigate and update content without extensive technical knowledge. Customization is crucial; the CMS should offer a variety of themes and plugins to suit your design and functionality needs. Security features are essential, as the CMS must regularly update to protect against vulnerabilities and provide robust user access controls and data protection. Consider scalability; the CMS should accommodate your growing business, handling increased traffic and content without compromising performance. Built-in SEO tools or compatible plugins are vital for optimizing your content for search engines, improving site visibility. A strong support network and community, including good documentation and active forums, can provide invaluable assistance.
Evaluate the total cost, considering not just initial setup but also themes, plugins, and ongoing maintenance. Ensure the CMS is compatible with other systems and software you use, like CRM tools or marketing platforms, and that it doesn’t negatively impact your site’s loading times. Mobile responsiveness is increasingly important, so the CMS should offer mobile-friendly themes and optimize content for various devices. For teams, the CMS should allow setting different roles and permissions and possibly offer content workflow management. Lastly, consider how the CMS handles updates and maintenance, as regular updates are essential for security, introducing new features, and ensuring compatibility. Selecting the right CMS involves balancing these factors to find a solution that meets your immediate needs and supports long-term growth.
. These platforms provide straightforward interfaces for regular content updates, layout adjustments, and basic site maintenance. However, more complex tasks, such as customizing functionalities, optimizing for SEO, or enhancing security, may require a deeper understanding of web development and ongoing learning. While many resources are available to assist you, partnering with a professional for periodic check-ups or complex updates can help ensure your website remains efficient, secure, and aligned with the latest web standards.
, utilizing responsive design principles like fluid grids, flexible images, and CSS media queries to adapt your layout to various screen sizes. Prioritize clear, accessible content and navigation, optimize for fast loading times, and regularly test on different devices and browsers to ensure usability. Embrace tools like Google’s Mobile-Friendly Test for guidance and consider professional assistance if needed. Staying current with web standards and user expectations is key to providing a seamless experience across all devices.
