Privacy Policy

Last updated: July 8, 2026

1. Scope of this policy

This Privacy Policy explains how Fluid22, LLC ("Fluid22," "we," "us," or "our") collects, uses, and shares information when you visit fluid22.com (the "Site") or otherwise interact with us — for example, by submitting a form, calling or emailing us, or scheduling a meeting. It applies to our online activity only and does not cover information collected offline or through any other channel.

2. Information we collect

Information you give us directly. When you fill out the "Start a Conversation" form or any other form on the Site — including the chat-styled contact widget, which is a static form, not a live chat or AI-driven conversation — we collect what you enter, which may include your name, email address, phone number, company name, and the details of your project or inquiry.

When you schedule a call or meeting through our Calendly booking page, Calendly collects your name, email address, phone number, and time zone on our behalf, subject to Calendly's own privacy policy.

Information collected automatically. When you browse the Site, we and our service providers automatically collect certain technical information, including your IP address, browser and device type, operating system, referring/exit pages, pages viewed, links clicked, and approximate location derived from your IP address. Some of this information is collected through the cookies, pixels, and scripts described in Section 3.

3. Cookies, pixels, and similar technology

Like most websites, we use cookies and comparable technologies (pixels, tags, and SDKs) to operate the Site and to understand how it's used. We use CookieYes as our consent management platform to disclose these technologies and to record and honor your choices. The tools currently in use fall into the categories below:

We may add, remove, or change vendors from time to time as our tools change; when we do, we'll update this policy and the CookieYes consent banner accordingly.

4. Session recording (Microsoft Clarity)

We use Microsoft Clarity to help us understand how visitors use the Site. Clarity may record your on-site interactions — including mouse movement, clicks, scrolling, and page navigation — and generate heatmaps and session playback for our internal review. This data is pseudonymous and is used to improve site usability, not to identify you personally.

Clarity is configured to mask standard text-entry fields so that what you type into forms is not captured as part of these recordings. Microsoft's use of data collected through Clarity is governed by the Microsoft Privacy Statement.

Clarity only runs after you accept analytics cookies through our cookie consent banner. You can withdraw that consent at any time — see Section 6.

5. Advertising and conversion tracking

We advertise our services through Google Ads and through OpenAI's advertising platform. To measure whether those ads are working, we use conversion-tracking tags that tell us when someone who clicked one of our ads later calls us, emails us, submits our contact form, or schedules a meeting on our Site. These tags may share limited information — such as your interaction with our ads and Site, and identifiers tied to your browser or device — with Google or OpenAI for that purpose, and to show you more relevant ads in the future (remarketing).

We also use Google Analytics event tracking to log when specific actions happen on the Site (a phone number is clicked, an email link is clicked, the contact form is submitted, or a Calendly meeting is booked), which helps us understand which pages and campaigns drive inquiries.

Sharing browsing and interaction data with Google and OpenAI for advertising purposes may be considered a "sale" or "share" of personal information under California law, even though no money changes hands. See Section 9 for how to opt out.

6. Your cookie and tracking choices

When you first visit the Site, our CookieYes consent banner lets you accept or decline non-essential cookies — including analytics (Google Analytics, Microsoft Clarity), advertising (Google Ads, OpenAI Advertising), and fraud-prevention (ClickCease) categories. Only strictly necessary cookies operate before you make a choice. You can change your preferences at any time using the "Cookie Settings" link available on the Site, or by clearing your cookies and revisiting the Site to see the banner again.

You can also control cookies through your browser settings, and you can opt out of interest-based Google advertising generally through Google Ads Settings.

7. How we use information

• Respond to inquiries submitted through our contact form, phone, or email
• Schedule and manage meetings and calls
• Prepare proposals and provide our web design and development services
• Operate, secure, and improve the Site
• Measure and improve the performance of our advertising
• Send you information you've requested, and, where permitted, occasional updates about our services
• Detect and prevent fraud, abuse, and security incidents

8. How we share information

We do not sell your personal information for money. We do share limited information with the following categories of service providers, each acting on our behalf or, in the case of advertising platforms, to measure and improve our advertising:

• Service providers who host the Site, process form submissions, or support our business operations
• Calendly, when you use it to schedule a meeting with us
• Google (Analytics and Ads) and OpenAI (Advertising), for analytics and advertising measurement as described in Sections 3–5
• Microsoft (Clarity), for on-site behavior analytics as described in Section 4
• ClickCease, for ad-fraud detection
• Law enforcement or other parties when required by law, or to protect our rights, users, or the public

We do not otherwise disclose your personal information to third parties for their own independent marketing purposes.

9. California privacy rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act, gives you the following rights with respect to your personal information:

• Right to know the categories and specific pieces of personal information we've collected about you, and how we've used and shared it
• Right to delete personal information we've collected from you, subject to certain exceptions
• Right to correct inaccurate personal information we maintain about you
• Right to opt out of the sale or sharing of your personal information — including the advertising-related sharing described in Section 5
• Right to limit use of sensitive personal information, to the extent we collect any
• Right to non-discrimination for exercising any of these rights

To opt out of the sharing described above, use the "Cookie Settings" link on the Site to decline advertising cookies. We also honor the Global Privacy Control (GPC) browser signal as a valid opt-out request. You may also submit an opt-out request using the contact information in Section 15.

To exercise your right to know, delete, or correct, contact us using the information in Section 15. We will verify your request and respond within the timeframe required by law.

10. Data retention

We retain personal information you submit to us for as long as needed to respond to your inquiry, provide our services, and comply with our legal and accounting obligations. Analytics and advertising data collected through the tools in Section 3 is retained according to each vendor's standard retention settings, after which it is deleted or aggregated.

11. Security

We use industry-standard safeguards — including encrypted (SSL/TLS) transmission and restricted internal access — to protect the personal information we collect. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

12. Children's privacy

The Site is intended for a general business audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, contact us and we will promptly delete it.

13. Third-party links

The Site may link to third-party websites, including client case studies and partner sites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

14. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or operational reasons. We'll update the "Last updated" date above when we do, and, for material changes, provide additional notice as appropriate.

15. Contact us

If you have questions about this Privacy Policy or would like to exercise your privacy rights, contact us at:

Fluid22, LLC
Email: [email protected]
Phone: 801-206-9678