Campbell’s | Sip, Dip, & Smile
Campbell’s Soup is a well-known brand that has been a staple in households for generations. In an effort to connect with a younger audience, Campbell’s Soup created the “Sip Dip and Smile” campaign, paired with a fun and interactive website that encouraged users to share their favorite Campbell’s Soup recipes with their friends and family. The company wanted to increase brand awareness and encourage consumers to think about Campbell’s Soup as more than just a traditional can of soup.