Case Study

Asheville Adventure Company


Website Design

Website Development

Booking Management System

Custom Post Types

Logo Design

About Client

Asheville Adventure Company, established in 2010, stands as Asheville’s premier guided adventure company, offering outdoor enthusiasts unique and thrilling experiences in the picturesque landscapes of Western North Carolina. Specializing in guided hikes, rock climbing, and waterfall tours, the company has garnered a reputation for its commitment to safety, personalized experiences, and showcasing the natural beauty of the region.

Color Palette


Our Goal

The primary goal was to create an immersive and user-friendly website that mirrored the excitement of Asheville Adventure Company’s outdoor experiences

. Fluid22 aimed to enhance navigation, streamline booking processes, and offer a seamless experience for visitors interested in the various guided adventures. Fluid22 collaborated closely with Asheville Adventure Company throughout the project. The process involved stakeholder meetings, feedback sessions, and iterative design reviews to align the website’s aesthetics and functionality with the client’s brand identity and goals. The result was a visually stunning, mobile-responsive website that not only showcased the company’s adventures but also facilitated a seamless user journey from exploration to booking. Fluid22’s strategic redesign successfully blended aesthetics with functionality, creating an online platform that reflected Asheville Adventure Company’s spirit and commitment to delivering unforgettable outdoor experiences.

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