Case Study

Abundance Family Therapy Website Design & Development

Industry: Marriage & Family Therapy
Location: Utah & Washington
Launched: 2023
Platform: WordPress & Elementor

Services

The Client

Abundance Family Therapy is a group practice with clinicians in Utah and Washington. Its therapists work with couples, individuals, families and teens, and its services range from grief counseling and bilingual therapy to ADOS-2 autism screening and trauma care for first responders.

The Challenge

Abundance Family Therapy is a group practice with clinicians in both Utah and Washington, offering everything from couples and individual therapy to ADOS-2 autism screening and care for first responders. People looking for a therapist are often anxious and unsure where to start, so the website had to feel calm and trustworthy before it asked anyone to pick up the phone.

It also had a lot to organize. Two states meant two phone lines and several offices, a growing team of clinicians with different credentials and locations, and services aimed at very different people, from couples and teens to interns looking for supervision. All of it needed to be easy to find without overwhelming a first-time visitor.

Our Approach

We designed the site around a warm, grounded look drawn from the red rock landscapes of southern Utah: deep charcoal, gold accents, a cream background and an elegant serif paired with clean body text. Gold-outlined icon cards, generous spacing and real photos of the team keep a heavy subject approachable.

Content writing was part of our scope, so we planned the copy and the structure together. Both phone numbers sit in a bar at the top of every page, a "Reach Out for An Appointment" button stays in the header, and the clinicians, services and offices were built on WordPress and Elementor so the practice could add new therapists and pages on its own.

Abundance Family Therapy website, inner page

Hover to scroll the page.

What We Built

The site we built was organized around how people choose a therapist. Choose a feature to see how it looked.

Choosing a therapist is personal, so the team appeared right on the homepage. A carousel of clinician photos showed each therapist's name and credentials, with the states they serve and a link to their full bio.
A grid of gold-outlined icon cards summed up every area of care, from couples therapy and teen counseling to grief, autism screening, first responder trauma care and bilingual therapy. Each card gave a one-line description so visitors could recognize their situation quickly.
Every therapist had a profile page with a large portrait, credentials, the state they practice in and a personal introduction in their own words. It gave prospective clients a sense of who they would be talking to before they called.
The Locations page split the practice into a Utah team and a Washington team, each with its own office addresses, phone number and a reminder that telehealth was available. Visitors could see straight away whether there was an office near them.
Core services such as couples therapy had their own pages explaining the approach in plain language, with checklists of what the work focuses on. A "Book Your Appointment" call to action closed every page.

Abundance Family Therapy: A clinician carousel on the homepage

The Results

clinician profiles in the homepage carousel: 12clinician profiles in the homepage carousel
therapy services, each with its own icon card: 8therapy services, each with its own icon card
office listings across Utah and Washington: 6office listings across Utah and Washington
dedicated service pages in the main menu: 5dedicated service pages in the main menu

A calm first impression

Soft photography, southern Utah landscapes and a restrained charcoal and gold palette gave the practice a look that felt reassuring rather than clinical. For someone working up the courage to ask for help, the tone of the site mattered as much as the information.

Real people up front

Putting the clinicians on the homepage and giving each one a bio page made the practice feel personal. Visitors could see faces, credentials and locations before deciding who to contact.

Two states, one clear site

Separate Utah and Washington phone numbers in the top bar, state labels on the clinician profiles and a Locations page organized by state meant clients in either state found the right team without confusion.

Easy for the practice to grow

Clinicians, services and offices were built on WordPress and Elementor with reusable layouts, so the practice could add new therapists, interns and service pages as it expanded without starting from scratch.