Your company's identity is reflected in your brand, the image it projects to the rest of the world.

We can realize its full potential by collaborating with you.

Core 4×4

BRAND STRATEGYECOMMERCESITE DESIGN

2022

About Client

Core 4x4, is a company that sells off-road vehicle parts and accessories. Before the redesign, Core 4x4's website was outdated and difficult to navigate. The user interface was cluttered, and the website lacked a clear hierarchy of information. The website was not mobile-friendly, which made it difficult for users to access the site on their mobile devices. The website's design also did not reflect the modern and innovative brand image that Core 4x4 wanted to project.

Our Goal

Fluid22's redesign of Core 4x4's website addressed the major issues of product organization and poor user experience. The new website had a clean, modern design and a clear hierarchy of information, which made it easy for users to find what they were looking for. The website was also optimized for mobile devices, which improved the user experience for customers who accessed the site on their phones or tablets. The redesign also had a positive impact on Core 4x4's business. The new website led to an increase in website traffic and a decrease in bounce rate, indicating that users were more engaged with the website. The website's improved user experience also led to an increase in sales, as customers found it easier to browse and purchase the products they were looking for. In addition to the design changes, Fluid22 also implemented a new content management system (CMS) for Core 4x4's website. The new CMS made it easier for Core 4x4 to update their website and add new products and content, which helped them to keep their website up-to-date and relevant.

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