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Campbell’s | Sip, Dip, & Smile

RECIPE PORTAL DEVELOPMENTLANDING PAGE DESIGNPOST TYPE DEVELOPMENT

2022

About Client

Campbell's Soup is a well-known brand that has been a staple in households for generations. In an effort to connect with a younger audience, Campbell's Soup created the "Sip Dip and Smile" campaign, paired with a fun and interactive website that encouraged users to share their favorite Campbell's Soup recipes with their friends and family. The company wanted to increase brand awareness and encourage consumers to think about Campbell's Soup as more than just a traditional can of soup.

Our Goal

Fluid22's strategy was to create a website that was both visually appealing and easy to use. We designed the site with a clean and modern look and feel, using bright colors and bold typography. The website was built with a responsive design, allowing users to access it from any device, including mobile phones and tablets. The site was centered around a contest where users could submit their favorite Campbell's Soup recipes and be entered to win a prize. To enter, users had to create a recipe using Campbell's Soup as an ingredient, take a photo of their creation, and share it on social media using the hashtag #SipDipSmile. The website also featured a recipe book where users could browse through different soup recipes, as well as a blog with cooking tips and tricks.

Don't just take our word for it, take theirs

5.0

Fluid 22's team has designed two websites for us and they have also designed several promotional materials. They are a phenomenal company to work with. They are well-organized and execute all projects in a timely manner. They are easy to communicate with and are quick to make adjustments as needed. They are awesome!

5.0

We really cannot say enough about this team and their company. This was the most seamless media creation experience I’ve had in 20 years. Thoughtful personal attention, a sincere drive to understand our goals, our unique demographic and keep the Montana vibe. In addition, efficient and responsive service even now, long after our project concludes.

5.0

Fluid22's team is really great. Chance is really great at communicating and moving projects forward and we've been very happy with the work they've done for us. We built 3 websites with them in the past 1 year and are very happy with them. Highly recommended!

5.0

Fluid22 designed an incredible, modern-looking website for me that perfectly captured my vision and style. Chance, Carrie, and their team were a pleasure to work with, demonstrating professionalism and expertise throughout the process. I highly recommend Fluid22. They are the real deal.

5.0

Fluid 22 has done amazing work for us. The team is extremely professional and always willing to help out no matter the task. One of the better experiences we have had with web development companies.

5.0

From planning our site and requested features, Chance and his team at Fluid 22 have been consummate professionals, helpful at every step. After go-live of the site, the team has been informative and helpful with upgrades and expansions, including hands-on training and guides through self-service of blogs, content library, and web-form connections.

Great company, great service, great product.

5.0

Can't say enough great things about the Fluid22 team! Chance, Carrie, and Preston made all my dreams come true for our new website. I had highly specific requests for functionality and they supported every request with enthusiasm! Their continued support even after the launch of the site has a been top notch. Would highly recommend Fluid22 for your business's website!

5.0

Fluid22 has been instrumental in the success of our business! They have been there through every step of the web development process creating a site that is not only user-friendly, functional and beautiful, but also easy to access on the back end as a website manager. They also created our internal employee portal which has been a great success and invaluable to our communications with our staff of over 350+ employees. Thank you to Chance, Preston and the rest of the Fluid22 team for your amazing service!

5.0

Fluid22 is one the best out there! They can deliver your business needs so efficiently and they truly are there for any help you need. I worked with Chance to get my business website redone and uploaded and it was so simple! He and his team truly listened to my needs and desires, and I am now able to edit things on my own all the time! They teach you how to continue updating your page and are always willing to answer any questions you may have. I cannot recommend this company enough for any of your digital business needs! Thank you Fluid22 and Chance for taking my business to the next level!