campbells-hero webpage design

Case Study

Campbell’s | Sip, Dip, & Smile


Recipe Portal Development

Landing Page Design

Post Type Development

About Client

Campbell’s Soup is a well-known brand that has been a staple in households for generations. In an effort to connect with a younger audience, Campbell’s Soup created the “Sip Dip and Smile” campaign, paired with a fun and interactive website that encouraged users to share their favorite Campbell’s Soup recipes with their friends and family. The company wanted to increase brand awareness and encourage consumers to think about Campbell’s Soup as more than just a traditional can of soup.

Color Palette


Web design typography

Our Goal

Fluid22’s strategy was to create a website that was both visually appealing and easy to use. We designed the site with a clean and modern look and feel

, using bright colors and bold typography. The website was built with a responsive design, allowing users to access it from any device, including mobile phones and tablets. The site was centered around a contest where users could submit their favorite Campbell’s Soup recipes and be entered to win a prize. To enter, users had to create a recipe using Campbell’s Soup as an ingredient, take a photo of their creation, and share it on social media using the hashtag #SipDipSmile. The website also featured a recipe book where users could browse through different soup recipes, as well as a blog with cooking tips and tricks.

Campbells Website Screen Capture

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