Fluid 22's team has designed two websites for us and they have also designed several promotional materials. They are a phenomenal company to work with. They are well-organized and execute all projects in a timely manner. They are easy to communicate with and are quick to make adjustments as needed. They are awesome!
Campbell's Soup is a well-known brand that has been a staple in households for generations. In an effort to connect with a younger audience, Campbell's Soup created the "Sip Dip and Smile" campaign, paired with a fun and interactive website that encouraged users to share their favorite Campbell's Soup recipes with their friends and family. The company wanted to increase brand awareness and encourage consumers to think about Campbell's Soup as more than just a traditional can of soup.
Fluid22's strategy was to create a website that was both visually appealing and easy to use. We designed the site with a clean and modern look and feel, using bright colors and bold typography. The website was built with a responsive design, allowing users to access it from any device, including mobile phones and tablets. The site was centered around a contest where users could submit their favorite Campbell's Soup recipes and be entered to win a prize. To enter, users had to create a recipe using Campbell's Soup as an ingredient, take a photo of their creation, and share it on social media using the hashtag #SipDipSmile. The website also featured a recipe book where users could browse through different soup recipes, as well as a blog with cooking tips and tricks.