A Website Designer Who Actually Designs
A designer, not a theme installer.
Plenty of “website designers” are really just template installers with a portfolio of near-identical sites. Ours isn’t. Every project starts with real design work: strategy, layout, and visual identity built specifically around your business. For more than 20 years, one senior team has handled design and development together, then stayed on after launch.
Trusted by Businesses That Wanted Something Real
Companies come to us specifically because they've seen what a templated site looks like and want something different: design that performs, communication that's straightforward, and results they can actually measure.
Case Studies & Client Results
Design First, Not an Afterthought
A lot of “web design” is really just picking a theme and swapping the logo. We start with actual design: research on your audience, a real visual strategy, and layouts built around what your business needs to communicate. Our website design process treats design as the foundation, not decoration added at the end.
Real Visual Design, Not a Theme
Every layout is built from scratch around your brand, not selected from a marketplace. See our website design work.
A Brand System, Not Just a Logo
Color, type, voice, and logo work together as one identity. Explore our branding services.
Development That Matches the Design
A great design still has to be built well. Our development team makes sure the finished site looks like what was designed.
Stores Designed to Convert
Good design should make buying easier, not harder. Our e-commerce builds are designed around the path to checkout.
Client Feedback
"Chance and his team at Fluid22 have been consummate professionals, helpful at every step. After go-live of the site, the team has been informative and helpful with upgrades and expansions. Great company, great service, great product."


What Makes Our Design Process Different
Strategy Before Screens
We research your audience and competitors before opening a design tool, so the layout has a reason behind it.
Designers Who Also Understand Code
Design and development happen on the same team, so what gets designed is actually what gets built.
Revisions Without the Runaround
You work directly with your designer, not through a project manager relaying feedback back and forth.





Design, Development, and Everything After
Development Built to Last
A design is only as good as the build behind it. Our development team builds clean, stable sites meant to hold up for years.
Copy That Matches the Design
Great design with generic copy still falls flat. Our content is written to match the tone the design sets.
Ongoing Maintenance
Designs age faster when nobody maintains the site behind them. Our webmaster services keep things current.
A Team That Sticks Around
Launch day doesn’t end the relationship. We keep refining the design as your business changes. See our full range of services.
Website Designer FAQ
What's the difference between a website designer and a web developer?
A designer focuses on layout, visual identity, and user experience; a developer builds the working site behind it. We handle both together so nothing gets lost between the two.
Do you use website builders or templates?
No. Every project is designed from a blank canvas around your brand, not assembled from a theme marketplace.
How many design concepts do I get to choose from?
We typically present one strong, research-backed direction rather than several competing options, then refine it with you rather than starting over each round.
What does a custom-designed website cost?
It depends on scope and how much custom design work is involved. We quote a fixed price up front, and payment plans are available.
Will the final site actually look like the design?
Yes. Because design and development happen on the same team, what you approve is what gets built, not a simplified version of it.