Why Fluid22: A Long-Term Partner for Your Website
Partnerships, Not Transactions
Most of our clients don't hire us just once. They come back for a second site, a new feature or a quick fix before a busy season, and they talk to the same people every time. That's by design, and it starts with how we set up your project on day one.
Some of our finest work
One senior team, kickoff to launch
Every project gets a dedicated designer, developer and project director from the start. You'll know their names, and they'll know your business. The same people are still here after launch, which is why plenty of our long-term clients still call them first when they're planning what's next.
A Project Director From Kickoff to Launch
Your first call is with a senior member of our team, and from there a dedicated project director leads a dedicated team on your project. We ask where your business is headed before we ask about pages and features. Once the project starts, nobody hands you off. Your project director stays your main point of contact from kickoff to launch. Behind the scenes, we keep our designers, developers and writers in sync on one timeline. You never have to wonder who to call. And your project director always knows where your project stands. Questions get answered by someone who has been there since the first conversation.
Senior People Doing the Work
The people in your planning meetings are the people who do the work. Our team brings 20+ years in design and digital, 15+ years in web development, 20+ years of keeping websites running and 15 years in content strategy. We're an in-house team, and nothing gets outsourced. Your project doesn't get passed down to someone you've never met once the contract is signed. That experience shows up in the questions we ask before anyone starts building.
Flat-Rate Quotes With No Hidden Fees
Pricing is where a lot of agency relationships go sideways, so we keep ours simple. We start by learning about your company and how it works. Once we have your project brief, we look closely at what you've asked for and what it will take from our team. Then we send a clear proposal with a flat-rate quote. We pride ourselves on sticking to our quotes. You won't find hidden fees or strange terms tucked into the contract. We keep the business side just as clear, from contracts to billing. When you know what you're paying for, it's much easier to trust the people doing the work.
You Own Your Website
When your site is finished, it's yours. We believe that firmly. You own the website we build for you, and you're free to host it anywhere you choose. Hosting with us is an option, never a requirement. If you do host with us, we manage the servers your site runs on and keep it patched, monitored and backed up. Clients who host with us get one team for both the site and the server it lives on. If you'd rather host somewhere else, that's your call, and you're never locked in. We'd rather keep clients because they want to stay than because leaving is hard. That's what a partnership looks like to us.
Good company to be in.
Aviation leaders, century-old manufacturers, healthcare providers, and neighborhood favorites all show up on the same client list. Whatever your industry expects from a website, we've likely already built for it.
Still here after launch
Support Without a Retainer
Our webmaster services don't require a retainer, and they include 24/7 support, nightly backups, plugin and software updates and malware removal. The team that built your site is the team keeping it healthy, so nobody has to learn how it works from scratch.
Training So Your Team Can Take the Wheel
We show your team how to update the site on its own. Nick Clayton at Legato Security wrote about the hands-on training and guides we gave his team for blogs, the content library and web forms after go-live. Joshua Lucero at Lucero Hair & Wellness says he now edits his own site all the time.
Room for What's Next
Launch is usually the start of the next list. For Metric Engineering, we built an internal employee portal alongside the public website, and Adriana Leopardi says it has been invaluable for reaching a staff of more than 350. New integrations, new pages and full redesigns come back to the same team.
Clients who come back
A second project is the clearest sign a partnership is working. Here are a few clients whose sites grew as their businesses did.
Core 4x4: From WooCommerce to Odoo
We first gave Core 4x4 a WordPress and WooCommerce store for its American-made suspension parts. As the catalog grew past 1,700 parts, each with tiers, colors and add-ons that had to fit a specific vehicle, the business outgrew that store. So we rebuilt it as a custom store inside Odoo, the same system Core 4x4 uses to manage products and orders. Shoppers now pick their vehicle once and see parts that fit, across 59 fitments and seven makes. There's no separate catalog to keep in sync, and new parts show up on the site as they're added.
Mint Pest Control: Growing Into New Cities
We first built Mint Pest Control's website in 2023, when the company served homes and businesses around Louisville and Indianapolis. Then Mint grew into Cincinnati and Columbus. More cities meant more pests to cover and more people comparing pest control companies on their phones. The site had to keep up, so we rebuilt it. It now has 18 service pages, one for each pest, plus 24 guides in its Pest Library. A six-step online quote takes visitors from their details to scheduling. Because we already knew the business, nobody had to spend the first weeks explaining it to a new agency. Other clients have done the same, like Wazoodle Fabrics, which built three websites with us in a single year.
Crafted Copper: When the Business Outgrows the Site
Crafted Copper opened in 2021 as a craft cocktail bar, and its first website matched that. Then the venue moved to downtown Kalamazoo and added the city's first self-pour tap wall and its first duckpin bowling lanes. The old cocktail-lounge site no longer described the place guests were walking into. We rebuilt the site around the questions people ask before a visit, like what self-pour is, how duckpin works and what's on tap today. A live tap list updates on its own across 30 taps. Groups can compare three private event options, each with its own details. That's the kind of change a long-term partner should be ready for.
In our clients' own words
“Our sales have gone up year-over-year since we let you guys take over everything. We couldn’t be happier!“
Working With Us, Long Term
A good website relationship often outlasts the first website, so it's worth asking the right questions up front. These are the questions people ask us about who they'll work with, how pricing works and what happens after launch.
Who will I work with on my project?
You'll work with a dedicated designer, developer and project director, all from our in-house team. Your dedicated project director leads that team and is your main point of contact from kickoff to launch. We build your timeline together and keep the team on schedule. The people you plan the site with are the same people who design, write and build it, and nothing is outsourced or sent offshore.
How do you price a website project?
We quote every project at a flat rate once we understand what you need, and we stick to our quotes. The price depends on scope: how many pages you need, the features and integrations involved, whether the site sells online and how much copy we write. There are no hidden fees or surprise terms in the contract. The quickest way to get a real number is a short conversation about your goals, followed by a clear proposal.
Do I own my website when it's finished?
Yes. Once your site is finished, you own it. You can host it anywhere you choose or host it with us, and that choice is entirely yours. We don't lock clients into our hosting or a maintenance retainer to keep their website running. We'd rather keep clients because they like working with us, and many of the businesses we work with have stayed with us long after their first launch.
Do I need to host with you or sign up for maintenance?
No. Hosting and maintenance with us are optional. If you'd like help, our webmaster services come with no retainer and include 24/7 support, nightly backups, plugin and software updates, and malware removal. We manage the servers our clients' sites run on and keep them patched and monitored. If you'd rather host elsewhere and manage the site yourself, we'll show your team how to make everyday updates.
What happens when I need changes after launch?
You call the same team that built your site. Small updates, new pages, new integrations and full redesigns all come back to people who already know how your site works. Core 4x4 and Mint Pest Control both came back to us for a second build when their businesses outgrew the first one. For everyday edits, we show your team how to make changes on its own, so you're never waiting on us for a simple update.
How do we get started with Fluid22?
Start a conversation with us through the contact form on any page, and we'll set up a first call. That call is about your business: where it's headed, who your customers are and what your current website is or isn't doing for you. From there, we learn what the project needs, put together a clear proposal with a flat-rate quote and, once you're ready, introduce the team who will work on your site.