Case Study

Bullfrog Spas

Services

Web Design

Web Development

Branding

Custom Post Type Development

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About Client

Bullfrog Spas is a premium hot tub and swim spa brand known for its patented JetPak Therapy System®, which allows customers to personalize their hydrotherapy experience with interchangeable massage seats and targeted jet options. The company positions itself around luxury, customization, wellness, and dealer-supported service, offering a range of hot tubs and swim spas designed to bring relaxation, recovery, and everyday comfort into the home. Bullfrog Spas also emphasizes design flexibility, advanced features, and a broad dealer network across North America and beyond.

Color Palette

Typography

Our Goal

Our goal was to rebuild Bullfrog Spas’ website into a more engaging, conversion-optimized experience that better reflected the premium nature of the brand and the uniqueness of its product offering. We focused on creating a clearer path for users to explore spa options, understand the value of customization, and take the next step with confidence. The result was a more modern digital experience designed to strengthen brand perception, improve usability, and drive more qualified leads.

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