Case Study

Bullfrog Spas

Services

Web Design

Web Development

Branding

Custom Post Type Development

About Client

Bullfrog Spas is a premium hot tub and swim spa brand known for its patented JetPak Therapy System®, which allows customers to personalize their hydrotherapy experience with interchangeable massage seats and targeted jet options. The company positions itself around luxury, customization, wellness, and dealer-supported service, offering a range of hot tubs and swim spas designed to bring relaxation, recovery, and everyday comfort into the home. Bullfrog Spas also emphasizes design flexibility, advanced features, and a broad dealer network across North America and beyond.

Color Palette

Typography

Our Goal

Our goal was to rebuild Bullfrog Spas’ website into a more engaging, conversion-optimized experience that better reflected the premium nature of the brand and the uniqueness of its product offering. We focused on creating a clearer path for users to explore spa options, understand the value of customization, and take the next step with confidence. The result was a more modern digital experience designed to strengthen brand perception, improve usability, and drive more qualified leads.

Don't just take our word for it, take theirs

Fluid22 has done amazing work for us. The team is extremely professional and always willing to help out no matter the task. One of the better experiences we have had with web development companies.

Ricardo Govindasamy, Govincorp
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