Case Study

Very Good Solar

Services

Web Design

Web Development

Branding

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About Client

The Very Good Solar Company is a residential solar brand based in Lehi, Utah, focused on making the transition to solar simpler, more transparent, and more approachable for homeowners. The company positions itself around education-first customer guidance, combining accessible learning resources with a streamlined quote and installation process. Its site emphasizes a low-pressure buying experience, AI-enabled tools, and clear step-by-step support designed to help customers understand their options and move forward with confidence.

Color Palette

Typography

Our Goal

We set out to transform The Very Good Solar Company’s website into a more engaging digital experience built for conversion. The focus was on creating a clearer user journey, strengthening the brand’s credibility, and making it easier for prospective customers to understand the offering and take the next step. The result was a site designed to better capture attention, build trust, and drive more qualified leads.

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Don't just take our word for it, take theirs

““We’ve had about 6 iterations of our website done over the last 15 years. Each version was good but nothing was ever great. Each version while an improvement on the previous version still lacked completeness and the aesthetic look we wanted. We came across Fluid22 when we saw a client’s website that we really liked and saw they were the developers. We had an initial meeting and they provided a thorough intake form asking for all the necessary information to begin building the site out. It took about 2-3 months to complete and the result was next to perfect. The design by Fluid22 is by far our favorite design. They also provided detailed instructions on how to change or add content, allowing our staff to make quick updates to the site. The service and support is also top notch.””
— Ray Michaels, Maui Plumbing