Chase Detailing website design screenshots

Case Study

Chase Detailing Website Redesign

Industry: Mobile Auto Detailing
Location: Central Oklahoma
Launched: 2026
Platform: WordPress & Elementor Pro

Services

The Client

Chase Detailing is a locally owned mobile auto detailing company that has been cleaning cars by hand across central Oklahoma since 2015. Its detailers bring everything they need to customers' homes and offices in Oklahoma City, Edmond, Norman, Moore, Yukon and Mustang, and the business started as a summer job for a 6th grade teacher.

The Challenge

Chase Detailing had built a loyal following, with more than 170 Google reviews, but its previous website ran on an older Divi theme, with one large photo, a short menu and not much else. It did little to show the people behind the business or explain how a mobile detail actually works.

Pricing was the bigger problem. Every package depends on the size of the vehicle and how deep a clean the customer wants, and customers need to know what to expect before the detailer arrives. All of that had to be clear before anyone pressed Book.

Chase Detailing website after the Fluid22 redesign

Chase Detailing website before the redesign

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Before (November 2025)After

Drag to compare Chase Detailing’s previous homepage with the site we built.

Our Approach

We gave the site a bold, playful look that matches the company's attitude: deep navy with bright blue, red and orange, tall condensed headlines, wavy section dividers and real photos of the team at work. The homepage tells the story quickly, from the hero and the Sparkling Clean Since 2015 section to a four-step booking guide, before and after photos and the Chase Guarantee.

Behind the design we built the site on WordPress and Elementor Pro, with a pricing structure organized by vehicle size. Every Book button leads straight into the company's online booking system, the Login link lets customers manage their own appointments, and a clean, consistent design carries through the FAQ, gift card and custom estimate pages.

Hover to scroll the page.

What We Built

Choose a feature to see it on the site.

The pricing page starts with one simple question, what you drive. Sedan, Small SUV, SUV/Truck, XL SUV/Truck/Van and Motorcycle each have a card with example models, and a Not Sure card sends unusual vehicles to the custom estimate form.
Each vehicle page shows Stage 1, 2 and 3 packages next to each other, with tabs for inside/outside, inside-only and outside-only services. Every package lists exactly what's included, a starting price and the average final price, with a Book button underneath.
Interactive before and after comparisons show real interior and exterior details. A short note under each one describes the vehicle's condition, so visitors see honest, typical results.
A numbered four-step guide walks through booking online, the detailer arriving, an honest assessment before work starts and the quality check at the end. It answers the usual first-time questions right on the homepage.
The FAQ opens with three short videos on prepping your car, what to expect and the reschedule policy. Below them, an accordion covers 22 questions, from vehicle sizes and drive time to weather and tipping.
For oversized vehicles, heavily soiled interiors or fleets, a dedicated page explains when a custom quote makes sense. The form collects the vehicle details, the customer's goals, timing and budget, and lets them upload photos.

Chase Detailing: Pricing by vehicle size

The Results

vehicle-size pricing pages: 5vehicle-size pricing pages
package stages on every car, SUV and truck page: 3package stages on every car, SUV and truck page
questions answered in the FAQ: 22questions answered in the FAQ
short explainer videos on the FAQ page: 3short explainer videos on the FAQ page

A brand people remember

The wavy dividers, bright colors and sparkle shapes give Chase Detailing a look no other local detailer has. Real photos of the team, the dog and the driveway keep it personal and down to earth.

Clear pricing before booking

Customers choose their vehicle, compare three package levels and see a starting and average price before they book. That sets honest expectations and cuts down on surprises when the detailer arrives.

Fewer questions, better prepared customers

The four-step guide, FAQ videos and a full Terms and Conditions page explain prep, policies and what to expect ahead of time. Customers arrive informed, and the team spends less time answering the same questions.

Trust built into every page

Google reviews, the 4.6 rating, the Chase Guarantee and the locally owned and insured message repeat throughout the site. Every page ends with a clear invitation to book or ask a question.