Web Design & Development in Ann Arbor, Michigan
Look as credible as you actually are.
Credibility online doesn’t happen by accident. For 20-plus years we’ve built custom websites for businesses across Michigan, from manufacturing and automotive to everything in between, handled by one senior team from strategy through launch and beyond. Nothing outsourced, nothing templated.
Trusted by Businesses Across Ann Arbor
We've built lasting partnerships with businesses across Michigan, from manufacturing and automotive to everything in between, the kind that expect real design work, straight communication, and a site that actually moves the needle.
Our Work
Where Strategy Meets Design
In a market built around manufacturing and automotive, a website that looks like everyone else’s doesn’t do much. We put in the research on your Ann Arbor audience first, then design around what actually moves them. Our development team process is set up for tight collaboration from day one.
Design That Does More Than Look Good
A good-looking site that doesn’t convert isn’t much use to anyone. We design for both: clean, modern, fast-loading pages built to turn visitors into customers. Our website design work is built with that balance in mind.
Brand Identity That Sticks
A brand is what people remember after the tab closes. We build complete identities, logo, color, type, and voice, that make a company recognizable and worth trusting. See our branding work.
E-Commerce Without the Headaches
From small storefronts to larger catalogs, our e-commerce platforms handle inventory, checkout, and everything in between, so running the store doesn’t become a second job.
Visibility That Turns Into Business
Ranking for the wrong searches doesn’t help much. Our digital marketing work focuses on the terms your actual customers use, then builds a site that converts once they arrive.
What Our Clients Say
“Our sales have gone up year-over-year since we let you guys take over everything. We couldn’t be happier!“
Why Businesses Choose Fluid22
One Point of Contact, Start to Finish
Instead of juggling a designer, a developer, and a separate copywriter, you work with one accountable team the whole way through.
A Process Built Around Your Business
We don’t run every client through the same fixed package. Strategy comes first, and the plan gets built around what your specific business actually needs.
Nothing Outsourced, Nothing Offshore
You work directly with the people building your site: strategists, designers, and developers, not an account manager relaying messages between time zones. Every project stays in-house, start to finish.
Everything Under One Roof
Development That Scales With You
A site built only for where your business is today won’t hold up as it grows. Our development team plans for that from the start, with a foundation built to scale.
Copy That Sounds Like a Person Wrote It
Generic, keyword-stuffed copy reads exactly like what it is. Our content is written to sound human first and rank second, in that order.
Maintenance That Actually Gets Done
A site that never gets updated becomes a liability. Our webmaster services cover the unglamorous, necessary upkeep most businesses put off.
Support That Doesn't End at Launch
Launch day is a milestone, not a finish line. We keep working with clients well past it, refining and improving as the business grows. See our full range of services.
Common Questions From Ann Arbor Businesses
Is pricing fixed or hourly?
Fixed. We scope the project up front and quote a set price, so costs don’t creep as the project goes. Payment plans are available if that’s helpful.
How long does it take to build a website?
Most builds take 6 to 8 weeks from kickoff to launch, depending on scope and how quickly we get content and feedback back and forth. We lay out the full timeline during discovery, before you commit to anything.
What's actually included?
Strategy, copywriting, custom design, development, and support after launch, all under one roof. One team is accountable for the whole project, not separate vendors passing it between departments.
Do I own my website once it's finished?
Yes, completely. The site, the code, and the content are yours. We don’t build on locked-down proprietary platforms that tie you to us forever.
Is SEO part of the package?
It’s built in from the start, not added on afterward. Clean structure, fast load times, and content aimed at real search terms. Our digital marketing team can keep growing that after launch if you want ongoing support.