Web Design & Development in Troy, Michigan
Look as credible as you actually are.
Most business websites are built once and forgotten. Ours are built to keep working. We’ve spent more than two decades designing and developing custom sites for businesses across Michigan, from manufacturing and automotive to everything in between, with the same senior team staying on long after launch day.
Trusted by Businesses Across Troy
From startups to established companies, businesses across Michigan, from manufacturing and automotive to everything in between work with Fluid22 for web design that performs, honest communication, and results they can actually measure.
Case Studies & Client Results
Web Design Solutions Built for Troy
In a market built around manufacturing and automotive, a website that looks like everyone else’s doesn’t do much. We put in the research on your Troy audience first, then design around what actually moves them. Our development team process is set up for tight collaboration from day one.
A Site Built Around Your Brand
Templates force your business to fit their layout. We do the opposite: we design around your brand, your customers, and what you’re actually trying to accomplish online. See our website design work to get a sense of the range.
Branding Built to Be Remembered
Good branding does the quiet work of making people trust you before they’ve even talked to you. We build full identity systems, not just a logo, so every touchpoint feels consistent. Explore our branding services.
Online Stores That Actually Move Product
A store that’s slow or confusing loses sales before a customer ever reaches checkout. Our e-commerce platforms are built to keep shoppers moving toward the buy button, not away from it.
SEO & Digital Marketing
A great site still has to be found. Our digital marketing work is built to help you rank for the searches your customers are actually running, and to turn that traffic into leads once they land.
What Our Clients Say
“Our sales have gone up year-over-year since we let you guys take over everything. We couldn’t be happier!“
The Fluid22 Difference
The Same Team, Years After Launch
A website isn’t a one-time deliverable. We stay on after launch, not just through it, so the site keeps improving as your business does.
Built to Perform, Not Just Impress
We’ve built platforms that grew traffic, lifted conversions, and strengthened brand loyalty for businesses across the country. Every decision starts with strategy, not just aesthetics.
A Senior Team, Not a Rotating Cast
You won’t get handed off to a new project manager every few months. The same senior people are with you from the first call through launch and beyond.
Everything Under One Roof
Development Built to Last
A site that’s fast and stable on day one should still be fast and stable two years later. Our development team focuses on clean, maintainable builds, not quick fixes that cause problems down the line.
Content & Copy That Converts
Good design still needs the right words. Our content is written to be clear, persuasive, and easy to find in search, from homepage messaging down to blog strategy.
Ongoing Maintenance, Handled
Plugins go out of date, security patches pile up, and most business owners don’t have time for it. Our webmaster services take that off your plate entirely.
A Relationship, Not a One-Off Project
Plenty of clients have worked with us for years past their original launch. Our full range of services is built for that kind of long-term relationship.
Troy Web Design FAQ
How is the cost determined?
Page count, features, and design complexity are the main drivers. We walk through all of it during discovery and land on a fixed quote before any work starts.
How long is the typical project timeline?
Most projects run 6 to 8 weeks start to finish, though scope and how fast feedback comes back can shift that. You’ll get a real timeline during discovery, not a vague estimate.
Does the price include copywriting and content?
Yes. Strategy, copywriting, design, and development are all part of the same project, not separate line items billed on top.
What happens to the website if I stop working with you?
It’s still yours. You own the site, the code, and the content outright, so nothing changes on your end if the relationship ever ends.
Will my business actually rank in search?
We build every site with search visibility in mind from day one: structure, speed, and content aimed at the terms your customers actually search. Our digital marketing team can carry that further after launch.