Navusoft website homepage and medical waste industry page

Case Study

Navusoft Website Redesign

Industry: Waste Management Software
Location: Houston, Texas
Launched: 2025
Platform: WordPress & Elementor Pro

Services

The Client

Navusoft is a Houston, Texas software company that builds a cloud-based, all-in-one platform for waste and recycling businesses. Haulers in solid waste and recycling, medical and hazardous waste, and portable toilet and equipment rental use it to run sales and CRM, dispatch and routing, scale houses, billing, mobile field apps and a self-service customer portal from one system.

The Challenge

Navusoft's previous website introduced the platform with a single headline, a short list of benefits and an icon graphic, then stacked brief summaries of each module down one long homepage. It said what the software did, but it didn't show it, and there was little to help a medical waste company or a portable toilet operator see that the platform was built for their kind of business.

The menu also had no place for the support Navusoft gives customers after the sale, such as training and technical support, or for the company story behind the product. For software that haulers rely on to run their whole operation, the website needed to look as modern and dependable as the platform itself.

Navusoft website after the Fluid22 redesign

↔

Before (April 2025)After

Drag to compare Navusoft’s previous homepage with the site we built.

Our Approach

We rebuilt the site around the two questions every prospect asks: is this made for my industry, and what can it do. The Industries menu leads to separate pages for medical and hazardous waste, solid waste and recycling, and portable toilet, roll-off and compactor rental. The Solutions menu has a page for each of the six parts of the platform, each with a product screenshot and a grid of key features. A clean green and slate design with real product screens and photos of crews at work makes the software feel concrete.

We developed the site on WordPress with Elementor Pro. The homepage opens with a quick email sign-up, an interactive set of tabs walks through every solution, and customer quotes from haulers back it up. Company, Training and Technical Support pages round out the story, and pages close with a clear call to request information or a demo.

Hover to scroll the page.

What We Built

Choose a feature to see it on the site.

Medical waste, solid waste and recycling, and portable toilet and equipment rental each have a dedicated page written for that business. The medical waste page, for example, covers paperless manifests, container tracking and compliance before moving on to CRM, routing and billing.
The Solutions page lays out accounting and billing, sales and CRM, operations and routing, mobile, self-service and customer portal, and inbound and outbound scale as photo cards. Each one links to its own page with a closer look at the features.
On the homepage, a row of tabs lets visitors switch between all six solutions without leaving the page. Each tab shows a product screenshot, a short description and a link to explore further.
Pages like Operations and Routing pair a screenshot of the software with a plain explanation of what it does. A Key Features grid then breaks out specifics such as remote driver dispatch, default routes by line of business and real-time service verification.
Dedicated Training and Technical Support pages explain how Navusoft helps customers after they sign on, from virtual and onsite instructor-led training to a phone-forward support team with integrated ticketing. They show prospects what working with Navusoft looks like long term.
The Request a Demo page keeps things short, with a form that asks for the visitor's industry and how they heard about Navusoft, next to the phone number, email and Houston office address. Calls to action across the site lead here.

The Results

solution pages, one for each part of the platform: 6solution pages, one for each part of the platform
industry pages, each written for a different kind of hauler: 3industry pages, each written for a different kind of hauler
customer testimonials on the homepage: 6customer testimonials on the homepage
training formats explained on the Training page: 2training formats explained on the Training page

The software, shown and not just described

Product screenshots on the homepage, solution pages and industry pages let prospects see the platform before they ever book a demo. That makes a complex, all-in-one system much easier to understand.

Every hauler sees themselves

Medical waste, solid waste and portable toilet companies each land on a page that speaks to their own work, from manifests and compliance to 28-day rental billing. The message is specific instead of one-size-fits-all.

Trust beyond the sale

Customer quotes, client logos and the Training and Technical Support pages show that Navusoft stays involved after implementation. For software that runs a business, that reassurance matters.

A modern, consistent foundation

Every page shares the same clean layout, green accents and closing call to action. Built on WordPress and Elementor Pro, the site is easy for Navusoft's team to update as the platform grows.

Performance

Accessibility

Best Practices

SEO

Google Lighthouse (desktop), measured October 2026.