Case Study
Services
Summit Express is a locally owned transportation company based in Silverthorne, Colorado. It runs shared airport shuttles, private vans and SUVs, and group transportation between Denver International Airport, Eagle County Regional Airport and mountain towns such as Breckenridge, Keystone, Copper Mountain, Vail and Beaver Creek, and also offers summer and fall scenic tours.
Summit Express serves a lot of travelers with a lot of different needs. A skier flying into Denver wants the next shuttle to Breckenridge, a family wants a private van with room for gear, and a wedding planner needs to move a hundred guests between venues. The previous website had a booking form up front, but a long list of towns, services and resources sat behind a crowded two-level menu.
Schedules and rates also change with the seasons and differ by town, and travelers search for each mountain destination by name. The new site needed to answer the practical questions quickly, keep seasonal information easy to update and give every destination and service its own clear page.
Drag to compare Summit Express’s previous homepage with the site we built.
We organized the site around how people travel: Shuttles, Private Cars, Groups & Events, Schedule & Rates, Tours and Resources, each with a dropdown listing every town or service. The new design pairs a clean blue-and-navy palette with big photography of the fleet in real mountain settings, and the homepage puts a shuttle and private car booking bar and a group quote button on the first screen.
We built the site on WordPress and Elementor Pro with reusable templates for destination pages, schedules, fleet profiles and FAQs. Seasonal schedules sit in simple tabs, so the Summit Express team can update times each season without touching the layout.
The site gets travelers from the airport to the mountains with fewer clicks. Choose a feature to see it on the site.
Each town has its own schedule page, with a tab for each season from Spring to Winter. Departure times from Denver Airport and back sit side by side, with approximate arrival times for every run.
The homepage hero puts the shuttle and private car booking bar and a group quote button right under the headline. Travelers who already know their plans can start a reservation without scrolling.
Solo skiers, families, wedding planners and tour guests each have their own menu and landing page. The structure follows how people actually plan mountain travel, by service and then by town.
Schedules, rates, pickup locations, travel policies and road advisories are a click or two from any page. Fewer travelers have to call just to check a departure time.
Reusable Elementor templates for destination pages, schedules and FAQs keep every page consistent. When seasons change or a new route or tour is added, the team updates content instead of rebuilding layouts.
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