
Director of Brand & Digital Experience
Carrie
Carrie is our Director of Brand & Digital Experience, and she's spent 20+ years in design and digital. She leads the creative side of every project we take on, from the first logo sketch to the look and feel of the finished website.
On the brand side, she builds the foundation everything else stands on: logos, brand systems, style guides and full rebrands. On the web side, she leads the design of every site, shaping how each page looks and how visitors move through it, and she directs our design team so every project meets the same standard.
To her, good design has a job to do. She starts with what a business needs visitors to do, whether that's calling, booking, buying or getting in touch, and designs around it. That's how a site ends up looking great and pulling its weight.
Away from the office, she's with her husband and their two daughters, and their favorite getaway is a camping trip somewhere in Utah's outdoors.
Articles by Carrie
- How Good Web Design Builds Trust in Competitive Industries
- Homepage Design Mistakes Utah Entrepreneurs Must Avoid
- Website Design Trends Utah Businesses Should Use in 2026
- White Space in Web Design: Why Less Really Wins
- Why Your Website Design Matters for First Impressions
- A Modern Website Look: Why Your Business Needs It
- Building a Cohesive Online Identity for Your Business
- What a Brand Refresh Can Do for Your Business
- How Visual Hierarchy Shapes User Behavior Online
- Typography as a UX Tool: How Type Builds Trust
- Color, Contrast, and Clarity in Modern Web Design
- Minimalist Web Design Is Evolving (Not Dying)
- Utah’s Custom Web Design Scene: Trends and Insights for 2026
- Mastering Online Branding in Utah
- The Psychology Behind Effective Web Design by Fluid22: Unveiling the Secrets
- Web Design Trends to Watch in 2024
- 10 Essential Brand Development Tips with Fluid22 Insight
- Brand Development: A Fluid22 Perspective
- The Role of Brand Research in Business
- Building Your Brand Online: How Fluid22’s Design Philosophy Enhances Brand Identity
- How Award-Winning Straightforward Website Design Wins Customers
- Web Design Trends and Developments from 2023
- How AI Is Transforming Website Design
- Top 20 Website Design Mistakes to Avoid in 2023
- Is It Time to Rebrand?
- Crafting Your Brand
- Common Missteps in Small Business Branding
- Powerful Branding Quotes to Inspire Your Business and Your Brand
- Brand Development Is Often Underestimated
- Web Design Trends for 2021