Case Study
Services
Flow Arizona is a Phoenix-based cannabis manufacturer and distributor that has helped brands enter and grow in Arizona's regulated market since 2017. It offers manufacturing and production, sales and distribution, marketing and design, and brand management, and works with brands including 22Red, Wana, Sluggers, Glorious Extracts, Melted and Revelry Herb Company.
Flow Arizona manufactures, packages and distributes cannabis products for some of the best-known brands in the state, including 22Red, Wana, Sluggers, Glorious Extracts and Melted. The company had grown from a distributor into a full-service partner covering cultivation, manufacturing, co-packing, marketing and brand management, but its previous website still summed all of that up in a few short blocks on a single homepage.
The new site had two audiences to serve. Brands considering a partnership needed to understand exactly what Flow does and who it already works with, while shoppers and dispensaries needed practical answers: which products each brand makes, where to buy them and where to find lab results. All of it had to sit behind a proper 21+ age gate and stay easy for Flow's team to update as brands and retail partners change.
We built the site around the partnership story first. A clear navigation leads to four service pages, a brands section and an About page with the company's milestones, and every page closes with a call to reach out about a partnership. The visual design takes its cue from Flow's black and yellow brand, paired with real photography from the production floor, the grow and the brands' own campaigns.
Behind the scenes we set the site up on WordPress and Elementor, with brands and dispensary locations managed as structured content in JetEngine. Each location records which brands it carries, so a single update feeds the store finder on the homepage and on every brand page, and Flow's team can add a new retail partner or product without a developer.
The new site works for partner brands and shoppers alike. Choose a feature to take a closer look.
Every brand in the portfolio has its own page with a brand story, social links and a write-up of the work Flow does for it. Below that, the full product line is laid out in cards, from flower and pre-rolls to vapes and concentrates, each with its own description.
Bold black and yellow, large type and real production photography give Flow a site that feels as established as the brands it represents. Consistent layouts across services, brands and company pages keep every section feeling like one company.
Prospective partner brands can see the full range of services, the brands already in the portfolio and testimonials from partners like Glorious Extracts and 22Red. Calls to reach out appear on every page, so it's easy to start a conversation from wherever someone lands.
Shoppers can see a brand's products, find a nearby dispensary that carries them and look up lab results without leaving the site. The age gate keeps everything behind a 21+ check, as a cannabis site should.
Brands and dispensary locations are structured content, so adding a store or updating which brands it carries updates every store finder on the site at once. The WordPress and Elementor build also lets Flow's team edit pages and publish blog posts on their own.
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